c.
Creator Hub
Your video
0:00
/ 1:00
Format
Angle
Hook
0–5s
Problem
5–15s
Demo
15–40s
Payoff
40–52s
CTA
52–60s
Step 1 · Format
How are you filming it?
The format decides what's on screen for the whole video.
Hook + Demo
Testing
Strong hook, straight into the product. The screen recording carries the video.
Hook (≤3s) → Screen demo → Result → Context.dev
Talking Head
Testing
Direct to camera. Relatable problem, then flip the phone to show the product.
Face hook → The problem → Flip to screen → React
Green Screen
Testing
You over a screenshot or screen recording. React to it and explain.
Point at the thing → Why it's wild → How it works
Listicle
Testing
3 to 5 things. The product is one of them, not the whole video.
Number hook → Rapid beats → Context.dev as one pick
POV
Testing
A scenario or constraint: “POV: you need 100 leads by Friday.”
Set the stakes → Race the clock → Reveal
Skit
Testing
Characters, bits, memes. Entertainment first, product as the punchline.
Setup → Bit → Punchline → Make it findable
Next
Home
Ideas
Ask
Playbook
Plan