c.Creator Hub

Playbook

How a Context.dev video gets built.

How a video gets built

  1. 01

    Format

    Picked from the formats below. e.g. talking head, then flip to screen demos.

  2. 02

    Angle

    Picked from Angle Discovery.

  3. 03

    Hook

    The first 3 seconds. Picked from the Hook Library.

  4. 04

    Entertainment

    You being you. Make it sticky: face reactions, pop-ups, alerts.

Every second of the video sits somewhere on this line.

Entertainment

Reaches the largest audience

Perceivable value

Show the product, give them a reason to act

The 60-second cut

  1. Hook

    0–5s

  2. Problem

    5–15s

  3. Demo

    15–40s

  4. Payoff

    40–52s

  5. CTA

    52–60s

The rules

  • 01

    Hook fast

    Don't spend 10 seconds explaining what you're about to do.

  • 02

    Show, don't explain

    Screen recordings, products, websites, code, results and movement beat uninterrupted talking.

  • 03

    Specific > generic

    Concrete numbers and real sites make it believable.

    “Context.dev lets you scrape websites.”

    “I made AI search 100 company career pages for jobs.”

  • 04

    The outcome is the story

    Context.dev is usually the mechanism, not the opening story.

  • 05

    Don't make an ad

    Create useful or interesting content first.

Make Context.dev findable

Each video picks one path, so you can see which one brings people in.

  1. 1

    Follow the URL

    Context.dev on screen the whole video or at the end. People type what they see.

  2. 2

    Link in bio

    Your profile points to the site. Say it once in the video, never more.

  3. 3

    Say the name out loud

    Say “Context.dev” verbally. Search traffic follows the video.

  4. 4

    Name in the caption

    Product name plus one line on what it does. Searchable and copyable.

  5. 5

    Comment seeding

    First comments ask what app this is. Pin the answer.

  6. 6

    ManyChat keyword

    Comment a keyword and the link lands in their DMs. Zero friction.

Formats

  • Hook + Demo

    Testing

    Strong hook, straight into the product. The screen recording carries the video.

    Hook (≤3s) → Screen demo → Result → Context.dev

  • Talking Head

    Testing

    Direct to camera. Relatable problem, then flip the phone to show the product.

    Face hook → The problem → Flip to screen → React

  • Green Screen

    Testing

    You over a screenshot or screen recording. React to it and explain.

    Point at the thing → Why it's wild → How it works

  • Listicle

    Testing

    3 to 5 things. The product is one of them, not the whole video.

    Number hook → Rapid beats → Context.dev as one pick

  • POV

    Testing

    A scenario or constraint: “POV: you need 100 leads by Friday.”

    Set the stakes → Race the clock → Reveal

  • Skit

    Testing

    Characters, bits, memes. Entertainment first, product as the punchline.

    Setup → Bit → Punchline → Make it findable